Digital printing refers to many methods of printing from a digital-based image directly to a variety of media. Usually it refers to professional printing where small-run jobs from desktop publishing and other digital sources that are printed using large-format and/or high-volume laser or inkjet printers.

Digital printing has made smaller print runs much more cost effective by avoiding the cost of all the technical steps required to make printing plates. This also allows for on-demand printing, short turnaround time, and even a modification of the image used for each impression.

Using a solvent inkjet machine large scale images can be printed onto a number of materials in order to produce banners, self adhesive stickers, vehicle graphic etc.